Mr. David Shaw is an established name in the global tyre industry analysis. Mr. Shaw is currently the Head of Research at the Tyre Industry Research (TIR), a UK-based independent market research company specialised in global tyre industry analysis and consultancy services. TIR works with leading industry players by providing intelligence service for raw materials, manufacturing processes, sales and branding.  Mr. Shaw had earlier served the highly reputed European Rubber Journal as its Editor for 15 years and Deputy Editor of Engineering Materials & Designs, a UK-based B2B magazine, for four years.  His interviewing skills and ability to translate complex issues into easy-to-comprehend texts make Dr.Shaw unique among rubber industry journalists worldwide.