Mr. Alwin Samuel, Vice President of TechSci Research is an accomplished executive having more than 33 years of experience in the fields of marketing and marketing research. He is a seasoned market research and consulting professional specializing in creative and innovative strategies and methods of new market penetration, new product development and product introductions. This experience coupled with research and interfacing with customers, gives him the ability to spot new market and product opportunities for his clients. He started his career with Usha International and moved on to Zodiac Clothing from where he stepped into the market research industry. He has been instrumental in helping various renowned brands to take strategic decisions through studies conducted by him like Cadila, IBM, Tata Sky, General Mills, Suzuki, ABRL, Kirloskar, Panasonic, etc., to name a few. He is currently the designated Vice President and oversees the Account Management and Custom Consulting practice at TechSci Research.
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